Fight Night Monterey

Introduction

First Night Monterey is a nonprofit whose main goal is to bring families together and unite our community in all its diversity through the visual and performing arts, to foster the public’s appreciation of visual and performing arts and to celebrate families and community through workshops and the New Year‘s Eve celebration. The centerpiece of First Night Monterey is our alcohol-free celebration on New Year's Eve in downtown Monterey.

Objective

First Night Monterey has embarked on a project to design the Fight Night Monterey 2025 poster and buttons. This partnership has been ongoing for many years, reflecting a shared commitment to community engagement and artistic expression.

Ideation Period

The initial phase involved extensive research into New Year's Eve events and promotional materials from various cities. This groundwork informed the early sketches and conceptual designs for the Fight Night Monterey 2025 poster and buttons, laying a strong foundation for the creative process.

Iterative Design Process

The design process was highly iterative and collaborative, driven by regular feedback sessions. Bi-weekly critiques with classmates and weekly reviews with the client ensured continuous refinement and improvement. By incorporating feedback from peers, faculty, and the client, and experimenting with both color and greyscale versions, the project evolved significantly through each iteration.

Conclusion

The design process for the Fight Night Monterey 2025 poster and buttons was an extensive effort. Through thorough research, iterative design, and continuous feedback from peers, faculty, and the client, I developed a cohesive visual identity that reflects the spirit of the event. This project not only highlights the importance of community involvement in the arts but also emphasizes the value of collaboration and feedback in the creative process. The final designs encapsulate the vibrancy and inclusivity of the First Night Monterey celebration, ensuring a memorable and engaging experience for all attendees. This endeavor reaffirms the partnership between First Night Monterey and Cal State Monterey Bay, showcasing the power of visual arts in bringing people together and fostering a sense of community.